Digital Case Study – adidas Window Shopping
‘adidas Window Shopping’, an interactive, life size digital window concept, which combines 2 properties into 1; store and web.
The entire surface of the store’s physical window is used and consists of a large touchscreen interface. It lets you explore adidas’s current collections, check out how products look on life-size interactive models and, of course, buy the products you like right away. ‘adidas Window Shopping’ also lets you share updates about your shopping experience with your friends on social media channels.