Social Media Case Study – Converse, The Sampler App
An interesting use of the augmented reality that Converse launched in 2010. The Converse app allows you to “try on” their shoes and order them from the app or show the picture to family and friends.
Making virtual shoe shopping an augmented reality with Converse’s The Sampler App., for iPhones. Shoppers point their phone at their feet to ‘try on’ shoes. They can take a photo and post to Facebook for friendly fashion advice, and buy directly through the app. too.