OOH Case Study – IBM Smarter Cities

Working with analytics and mathematical model to spark positive change with the people, IBM launched the smarter cities initiative. This project gives the leaders the tools to analyze data for better decisions, anticipate problems to resolve them proactively and coordinate resources to operate effectively.

In order to publicize their smarter cities project, IBM has teamed up with creative consultancy Ogilvy & Mather to create thoughtful outdoor advertising: a bench, a shelter and a ramp that are useful to city dwellers.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s