OOH Case Study – IBM Smarter Cities

Working with analytics and mathematical model to spark positive change with the people, IBM launched the smarter cities initiative. This project gives the leaders the tools to analyze data for better decisions, anticipate problems to resolve them proactively and coordinate resources to operate effectively.

In order to publicize their smarter cities project, IBM has teamed up with creative consultancy Ogilvy & Mather to create thoughtful outdoor advertising: a bench, a shelter and a ramp that are useful to city dwellers.