Digital Case Study – WWF Ant Rally

“For the first time in history, insects stood up, marched out, and went viral.”. So says BBDO Germany, that has created a beautiful campaign for the 50th anniversary of WWF.

The stunt, “The Ant Rally,” created by BBDO Dusseldorf (and production company Parasol Island) for the World Wildlife Fund, involved laser-carving tiny messages about saving the rainforest into leaves and then having the ants march around with them. It’s certainly the best bugvertising we’ve seen in a while.

“The Ant Rally” also won a silver in the Branded Content & Entertainment Lions category this year, and a bronze in the Direct Lions.


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