KFC’s Innovation of the Year – KFC Go Cups
KFC is catering to our never-ending quest for convenience and has “officially upgraded snacking” with their new KFC Go Cups. KFC created the Go Cup — plastic take-out containers featuring a cup designed to fit snugly in most cup holders, allowing for easy in-car, on-the-go grubbing.
And to add on to this, guests will be able to customize their Go Cups with seasoned potato wedges alongside one of the five options: a piece of Original Recipe Boneless chicken, a Chicken Little sandwich, two Extra Crispy Tenders, three Hot Wings or four Original Recipe Bites. A divider found inside the Go Cup keeps the chicken separate from the wedges and the entire shebang will set you back $2.49.
KFC posted interesting infographic that describes the insight and concept behind this simple yet effective packaging.