Digital Case Study – KFC WOW@25 Augmented Reality Campaign
Objectives: To promote the newly launched KFC WOW Menu and emphasize its price point.
Campaign: KFC India WOW@25 Digital Campaign answered an oft-asked question: What KFC treats can you get with the money in your wallet? They used Augmented Reality on smartphones and on the web for the campaign. On scanning any currency note with the app or microsite, KFC WOW Menu delights, based on the money, appeared on the note itself. Users also played an entertaining quiz to win awesome prizes.
Results:
- The app acquired 35,000 downloads while the site received 1.5 lac hits.
- Fone Arena, The FWA, Daily App Review and Mid-Day spotlighted the campaign.
- The app even stood No. 1 on the iTunes store’s What’s Hot section.
Case study video: KFC WOW@25 Campaign
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Agree, although the performance numbers of the app in terms of downloads and usage was found, but it would have been really interesting to see if we could have got the data on sales generated by KFC.
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Must say pizza hut or dominos should do this kinda campaigns but the point whats is the success rate for these kinda campaigns.
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