HCL Relationship Beyond the Contract in partnership with LinkedIn

HCL has launched a digital campaign called ‘Relationship Beyond the Contract’ in partnership with LinkedIn, and is promoting the app with a digital video.

Concept: Every relationship – be it between family members, friends, colleagues or clients and vendors – operates based on an agreement, whether written or unwritten. When it comes to business, though, not every contact goes beyond the contract.

A contract can only convert to business advantage through a value centric relationship. Following this belief, the company has launched a digital campaign called ‘Relationship Beyond the Contract’ in partnership with LinkedIn, and is promoting the app with a digital video.

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