Category Archive: Case Studies

4 E’s are the new 4 P’s

We have grown up with the Four Ps of Marketing: Product, Place, Price and Promotion. Do you know when the Four Ps of Marketing were invented? In 1960, by Jerome McCarthy. They were… Continue reading

Content Marketing Framework For An Effective ROI

There is a plethora of information available online on how content marketing can be strategized and implemented. Based on my research and experience of working with some of the top brands globally, this… Continue reading

Digital Trend – Internet of Sharing Things

The rise of the sharing economy over the past few years has shifted mindsets and traditional business models. Consumers are much more open to renting items and services from individuals instead of established… Continue reading

Tata crowd-sources Tweets to create #SafariTrails video and song

Tata Motors has launched a video campaign that has been completely crowd-sourced by compiling videos, tweets and pictures received via Twitter from off-road adventure lovers and Safari aficionados across the country. Called the… Continue reading

#Cannes2014 Winners from APAC

From Asia Pacific, where over 60 pieces of work had made it to the shortlist, 19 walk away with a Lion. There are three Gold Media Lions – two of which are taken by… Continue reading

eCommerce Case Study – E-Mart’s Flying Store

South Korean discount chain E-Mart deployed a fleet of ‘flying stores’ around Seoul as part of a retail promo aimed at the city’s time-pressed workers. Addressing the fact that South Koreans work the… Continue reading

Digital Case Study – KFC WOW@25 Augmented Reality Campaign

Objectives: To promote the newly launched KFC WOW Menu and emphasize its price point. Campaign: KFC India WOW@25 Digital Campaign answered an oft-asked question: What KFC treats can you get with the money… Continue reading

Top 10 Mobile based Marketing Campaigns of 2013

Mobile advertising made substantial progresses in 2013 with new ad formats being introduced and mobile’s role emerging as an important part of a multichannel strategy. While researching, I came across several interesting campaigns that… Continue reading

KFC’s Innovation of the Year – KFC Go Cups

KFC is catering to our never-ending quest for convenience and has “officially upgraded snacking” with their new KFC Go Cups. KFC created the Go Cup — plastic take-out containers featuring a cup designed… Continue reading

Digital Marketing Trend – Replacing Captcha with PlayCaptcha Brand Messages

Captcha is the security feature that requires web site visitors to rewrite distorted words to prove that they are human and not a computer bot. They are commonly found when buying tickets online… Continue reading