Category Archive: Digital Marketing

4 E’s are the new 4 P’s

We have grown up with the Four Ps of Marketing: Product, Place, Price and Promotion. Do you know when the Four Ps of Marketing were invented? In 1960, by Jerome McCarthy. They were… Continue reading

Content Marketing Framework For An Effective ROI

There is a plethora of information available online on how content marketing can be strategized and implemented. Based on my research and experience of working with some of the top brands globally, this… Continue reading

Agencies yet to adopt Programmatic Advertising

A large proportion of creatives — those who conceive and create ads — at small agencies do not understand programmatic advertising, according to a survey by ad tech firm Turn. The study surveyed… Continue reading

How Customer Retention is Eclipsing Acquisition in the World of Mobile Marketing

Some people approach marketing like a popularity contest: the more people who subscribe to your company’s SMS coupon list or like your Facebook page the better. The problem with that is a simple… Continue reading

Content marketing: Re-defining the digital media planning approach

In the last three years, the entire mechanics of digital media planning has drastically changed. Earlier, media planning used to comprise significant share for awareness and performance driven objectives that were spread across Google… Continue reading

E-Commerce: Relevant content connects Purpose to Purchase

Whether consumers shop online or offline – or both – is totally at their discretion. They could either be “webrooming” (researching products online before making an offline purchase) or “showrooming” (viewing products in… Continue reading

Digital Trend – Internet of Sharing Things

The rise of the sharing economy over the past few years has shifted mindsets and traditional business models. Consumers are much more open to renting items and services from individuals instead of established… Continue reading

Tata crowd-sources Tweets to create #SafariTrails video and song

Tata Motors has launched a video campaign that has been completely crowd-sourced by compiling videos, tweets and pictures received via Twitter from off-road adventure lovers and Safari aficionados across the country. Called the… Continue reading

#Cannes2014 Winners from APAC

From Asia Pacific, where over 60 pieces of work had made it to the shortlist, 19 walk away with a Lion. There are three Gold Media Lions – two of which are taken by… Continue reading

Top 12 Online Trends Emerging in 2014

2014, till May has seen some interesting shifts in digital and social media marketing industry. Be it native advertising or brands acting as producers – going beyond the publisher mentality and setting up… Continue reading