Category Archive: Innovation

Content Marketing Framework For An Effective ROI

There is a plethora of information available online on how content marketing can be strategized and implemented. Based on my research and experience of working with some of the top brands globally, this… Continue reading

E-Commerce: Relevant content connects Purpose to Purchase

Whether consumers shop online or offline – or both – is totally at their discretion. They could either be “webrooming” (researching products online before making an offline purchase) or “showrooming” (viewing products in… Continue reading

Digital Trend – Internet of Sharing Things

The rise of the sharing economy over the past few years has shifted mindsets and traditional business models. Consumers are much more open to renting items and services from individuals instead of established… Continue reading

Tata crowd-sources Tweets to create #SafariTrails video and song

Tata Motors has launched a video campaign that has been completely crowd-sourced by compiling videos, tweets and pictures received via Twitter from off-road adventure lovers and Safari aficionados across the country. Called the… Continue reading

Anonymity is the new wave in Social Media #whisper

New social apps like Whisper and Secret are riding on the innate desire of an individual to express his/her feelings without the fear of being identified. And this holds true with each of… Continue reading

Top 12 Online Trends Emerging in 2014

2014, till May has seen some interesting shifts in digital and social media marketing industry. Be it native advertising or brands acting as producers – going beyond the publisher mentality and setting up… Continue reading

The Internet of Things (IoT) – Market Forecast

The Internet of Things (IoT) is a scenario in which objects, animals or people are provided with unique identifiers and the ability to automatically transfer data over a network without requiring human-to-human or… Continue reading

HCL Relationship Beyond the Contract in partnership with LinkedIn

HCL has launched a digital campaign called ‘Relationship Beyond the Contract’ in partnership with LinkedIn, and is promoting the app with a digital video. Concept: Every relationship – be it between family members, friends,… Continue reading

Top 5 Recommended Marketing Strategies for 2014

In the last 2 years, we have seen the emergence of new technologies, innovation across various management (operational) functions as well as new out of the box entrepreneurship thought approaches.  This year will… Continue reading

Mobile Apps Trend: Flag, A Kickstarter Project promotes advertisers to offer free photo printing services

The concept of creating advertising marketplace on your website and offer free services e.g. Google, Facebook or any other top portals, are the thing of the Internet Marketing 1.0. In this new era of… Continue reading