Micromax’s MAd on A94 smartphone pays users to watch ads

With a simple 4 step process, Micromax’s advertising application MAd will allow users to watch advertisements and earn points from every advertisement they view, which can then be converted into rupees. The application… Continue reading

Digital Case Study – KFC WOW@25 Augmented Reality Campaign

Objectives: To promote the newly launched KFC WOW Menu and emphasize its price point. Campaign: KFC India WOW@25 Digital Campaign answered an oft-asked question: What KFC treats can you get with the money… Continue reading

Mobile Messaging Apps to become Integrated Social Media Platforms

In 2014, social messaging players will be challenging the status quo of mobile social networking and media – creating a paradigm shift in social media interaction that will impact several OTT giants. Global mobile… Continue reading

Top 10 Mobile based Marketing Campaigns of 2013

Mobile advertising made substantial progresses in 2013 with new ad formats being introduced and mobile’s role emerging as an important part of a multichannel strategy. While researching, I came across several interesting campaigns that… Continue reading

The Big Question – Facebook video ads will make money or lose its users?

The next 3 months would decide how Facebook users respond to these ads…it is being largely speculated that after the growing adoption and eventually the shift to mobile messengers, these ads will provide… Continue reading

KFC’s Innovation of the Year – KFC Go Cups

KFC is catering to our never-ending quest for convenience and has “officially upgraded snacking” with their new KFC Go Cups. KFC created the Go Cup — plastic take-out containers featuring a cup designed… Continue reading

Digital Marketing Trend – Replacing Captcha with PlayCaptcha Brand Messages

Captcha is the security feature that requires web site visitors to rewrite distorted words to prove that they are human and not a computer bot. They are commonly found when buying tickets online… Continue reading

Indian Online Advertising Revenues Forecast 2014

According to IPG Mediabrands’ strategic global media unit Magna Global: The global ad revenue is expected to grow by 6.5 per cent in 2014, the Indian ad revenue should grow by 11.3 per cent… Continue reading

Digital OOH Case Study – British Airways #LookUp Billboards

British Airways, with the help of Ogilvy 12th Floor, installed innovative digital billboards that interact with the planes flying over them. The ads are part of the airlines’ “Magic of Flying” campaign, that… Continue reading