Social Media Case Study – Absolut Unique Access (Whatsapp)

Here comes the first social media campaign on WhatsApp, a major mobile messaging platform (OTT) to communicate the exclusive Absolut Unique launch party in Argentina. Recent studies have indicated that users are substituting… Continue reading

The Smartphone Market Mentions on Social Media – Q2 2013

A recent study published by eBay Deals – “The Great Smartphone Debate” for Q2 2013 – highlighted some of the interesting findings on the smartphone market competitive landscape as well as mentions on different brands… Continue reading

Digital Case Study – WWF Ant Rally

“For the first time in history, insects stood up, marched out, and went viral.”. So says BBDO Germany, that has created a beautiful campaign for the 50th anniversary of WWF. The stunt, “The… Continue reading

OOH Case Study – IBM Smarter Cities

Working with analytics and mathematical model to spark positive change with the people, IBM launched the smarter cities initiative. This project gives the leaders the tools to analyze data for better decisions, anticipate problems… Continue reading

Digital Case Study – adidas Window Shopping

‘adidas Window Shopping’, an interactive, life size digital window concept, which combines 2 properties into 1; store and web. The entire surface of the store’s physical window is used and consists of a… Continue reading

Social Media Case Study – Converse, The Sampler App

An interesting use of the augmented reality that Converse launched in 2010. The Converse app allows you to “try on” their shoes and order them from the app or show the picture to… Continue reading

Samsung does it again what it does best: Copying Google Glass Now.

According to a recent article, a patent filing shows Samsung Electronics is working on a device it calls sports glasses in a possible response to Google’s internet-connected eyewear. A design patent filing at… Continue reading

Business lessons for Samsung, Nokia, HTC & Blackberry from Apple

After the sad demise of Steve Jobs, there were lots of apprehensions regarding the future of Apple, but with the recent launch of iPhone 5S and 5Cs, Apple is back to what it… Continue reading

Social Media Facts and Statistics for 2013 – Updated

According to a GlobalWebIndex study it is: Mobile – with the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years. Older users adoption –… Continue reading

2010 in review

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health: The Blog-Health-o-Meter™ reads This blog is doing awesome!.… Continue reading