Small & mid-sized European hotels can still increase their online bookings

Europe is famous for its cluster of small, mid, independent and boutique hotels; every nook and corner is inhabited with different categories of small and midsized hotels recognized for their legacy, specialization and… Continue reading

How Augmented Reality can be used in Retail & Experiential Marketing

Global advertising and marketing industry is gung-ho about the possibilities of Augmented Reality (AR). Augmented Reality applications, which use location and imaging functions on advanced handsets to provide mobile services will get more… Continue reading

Coca-Cola ‘Expedition 206’

In 2010, Coca-Cola is sending a team of Happiness Ambassadors around the world to visit 206 countries in 365 days. Their mission: Find out what makes people happy. According to Coca-Cola: In January… Continue reading

America’s Best Young Entrepreneurs 2009 – BusinessWeek

BusinessWeek readers nominated a record number of young entrepreneurs. Here is the list1. Ascension AircraftWhat It Does: Aircraft sales and leasingFounder: Jamail Larkins, 25Web Site: http://www.ascensionaircraft.comBased: Augusta, Ga. 2. Box.netWhat It Does: Online… Continue reading

Yahoo’s "It’s Y!ou" Campaign didnt click – YouGov

There’s evidence that Yahoo’s $100 million “It’s Y!ou” ad campaign might actually be hurting the company’s brand. A company called YouGov interviews 5,000 people a day and asks them about brands. For Yahoo,… Continue reading

Evolution of Social Media: The next phase

A powerful tool to understand customers and increase ROI. Next phase of Social Media will not monitor but merge business intelligence to analyze & take effective measures Over the past few years social… Continue reading

Intel-powered ‘Blogathon’ 2009

In July 2009, Intel launched a new range of ultra-low-voltage processors that enable PC brands to build ultra-thin notebooks offering long battery life and sophisticated processing capabilities in an easily portable form. Objective:… Continue reading

In-game Advertising – Next Big Thing in Digital Marketing

Video gaming is expanding in popularity across Asia Pacific and so is the practice of in-game advertising, as its offering available to marketers expands. In-game advertising (IGA) refers to the use of computer… Continue reading

Digital Storytelling – An interesting tool to leverage social media platforms

An interesting and interactive technique to engage visitors on popular social media platforms is Digital Storytelling. According to Wikipedia “Digital Storytelling” is an emerging term, one that arises from a grassroots movement that… Continue reading

Why Twitter isn’t making money

Twitter – an innovative micro-blogging service – has become the new darling among social media marketers and internet geeks. According to comScore, over the last year, Twitter’s traffic has exploded 15X to 44.5… Continue reading