Trend towards crowd sourcing


Publicis Groupe’s acquisition of Razorfish: the Asian angle

Following the news that Microsoft will sell digital agency Razorfish to Publicis Groupe for US$530 million, sources expect it to be “business as usual” for the agency under its new ownership, including in… Continue reading

Collection of Interesting Case Studies on Social Media Marketing

List of interesting case studies on Social Media Marketing Crispin Porter’s viral Subservient Chicken garnered about 14 million unique visitors and 396 million hits to date, through Adweek here (March 7, 2005).… Continue reading

Dell Twitter Case Study

First adopters of social media networks like Twitter, Facebook, Linkedin, and blogging understand that their success can be measured and based on audience engagement, recognition, and involvement. Yet, Social Media’s Achilles heel, in… Continue reading

Interesting Social Media Trends – A Study

Social media trends indicate that online marketing is set to undergo a dramatic makeover. Businesses are increasingly integrating social networking websites into their marketing strategy. A recent study conducted by the Association of… Continue reading

Twitter under microscope – An HP Research Study

A study of social interactions within Twitter (via Snake Coffee), conducted by B. A. Huberman, D.M. Romero, and F. Wu (HP Labs) reveals that the driver of usage is a sparse and hidden… Continue reading

Measurement Metrics of Social Media

According to Wetpaint and the Altimeter Group, deep engagement with consumers through social media channels correlates to better financial performance. The ENGAGEMENTdb study ( showed significant positive financial results for the companies who… Continue reading

Top Twenty Five Social Networking Sites – May 2009

According to comScore, Facebook totaled 70,278,000 unique visitors, up 97% from May 2008 to May 2009. MySpace audience shrank 5% over the same timeframe, falling to 70,255,000 unique visitors. In April, MySpace visitors… Continue reading

Word of mouth (WOM) is the most trusted form of advertising in India

According to the Nielsen Global Online Consumer Survey, conducted by Nielsen Consumer Research company that provides insights on the preferences of internet consumers across the world, word of mouth is the most trusted… Continue reading

Indian entertainment and media industry to reach Rs. 929.5 billion in the next 5 years

The Indian E&M industry is estimated to grow from Rs. 563.9 billion in 2008, at a CAGR of 10.5% for the next five years to reach Rs. 929.5 billion in 2013, says the… Continue reading