Category Archive: Mobile Marketing

Coca Cola Liquid Linked Campaign for Olympics 2016

Coca-Cola’s campaign for this year’s Olympics has both these qualities, hitting on emotional, inspirational, and aspirational sweet spots for consumers. The campaign uses footage of more than 70 athletes from all over the world, across… Continue reading

Content Marketing Framework For An Effective ROI

There is a plethora of information available online on how content marketing can be strategized and implemented. Based on my research and experience of working with some of the top brands globally, this… Continue reading

Agencies yet to adopt Programmatic Advertising

A large proportion of creatives — those who conceive and create ads — at small agencies do not understand programmatic advertising, according to a survey by ad tech firm Turn. The study surveyed… Continue reading

Content marketing: Re-defining the digital media planning approach

In the last three years, the entire mechanics of digital media planning has drastically changed. Earlier, media planning used to comprise significant share for awareness and performance driven objectives that were spread across Google… Continue reading

E-Commerce: Relevant content connects Purpose to Purchase

Whether consumers shop online or offline – or both – is totally at their discretion. They could either be “webrooming” (researching products online before making an offline purchase) or “showrooming” (viewing products in… Continue reading

Tata crowd-sources Tweets to create #SafariTrails video and song

Tata Motors has launched a video campaign that has been completely crowd-sourced by compiling videos, tweets and pictures received via Twitter from off-road adventure lovers and Safari aficionados across the country. Called the… Continue reading

Anonymity is the new wave in Social Media #whisper

New social apps like Whisper and Secret are riding on the innate desire of an individual to express his/her feelings without the fear of being identified. And this holds true with each of… Continue reading

Top 12 Online Trends Emerging in 2014

2014, till May has seen some interesting shifts in digital and social media marketing industry. Be it native advertising or brands acting as producers – going beyond the publisher mentality and setting up… Continue reading

Mobile Ad Spending to Increase by 75 Percent in 2014

Mobile ad revenue will rise to $31.5 billion this year. According to eMarketer, “worldwide spending on mobile advertising will reach $31.45 billion this year, a 75 percent increase from 2013. Mobile advertising will… Continue reading