Category Archive: India Prospects

HCL Relationship Beyond the Contract in partnership with LinkedIn

HCL has launched a digital campaign called ‘Relationship Beyond the Contract’ in partnership with LinkedIn, and is promoting the app with a digital video. Concept: Every relationship – be it between family members, friends,… Continue reading

Indian Online Advertising Revenues Forecast 2014

According to IPG Mediabrands’ strategic global media unit Magna Global: The global ad revenue is expected to grow by 6.5 per cent in 2014, the Indian ad revenue should grow by 11.3 per cent… Continue reading

Indian tax law set to come of age

The government has proposed a dramatic makeover of the country’s 48-year tax law, bringing it on a par with the new economy and also with what prevails in the rest of the world.… Continue reading

Word of mouth (WOM) is the most trusted form of advertising in India

According to the Nielsen Global Online Consumer Survey, conducted by Nielsen Consumer Research company that provides insights on the preferences of internet consumers across the world, word of mouth is the most trusted… Continue reading

Indian entertainment and media industry to reach Rs. 929.5 billion in the next 5 years

The Indian E&M industry is estimated to grow from Rs. 563.9 billion in 2008, at a CAGR of 10.5% for the next five years to reach Rs. 929.5 billion in 2013, says the… Continue reading

Online advertising market to grow 27% by 2013: Study

Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, has launched the Online Advertising Market – India Report. According to the report, the industry has grown at 74% per annum from 2004-08, driven… Continue reading